smart distribution
Smart integration and distribution instead of simple box-moving
We go beyond just distribution.

The difference is that we don’t just buy and sell devices in Russia. We offer a full support cycle, making partnerships profitable for both vendors and end users.




We call it Smart Distribution
We have assembled the most competent and effective team in the market, with over 10 years of experience in supplying subscriber equipment. Our management team brings both technical and managerial expertise gained from specialized integrators and mobile network operators.
Our team has over 10 years of experience
Turnkey solutions
A diversified approach to working with transportation companies
Multilevel testing and quality control
Development of soft/hardware solutions
Branding and customization of mobile devices, including modification of housing components
Product integration into Russian ecosystems and with voice assistants
Certification with on-site inspection and real sample testing
Marketing support: online and offline
Service and technical support through 220 service centers and a 24/7 call center at 8–800
SM Milestones
Start of INTRO Holding operations.
1997
2007
2010
2015
2018
2019
2020
2021
2022
2023
2025
IoT MBB
The largest equipment
distributor
Business
Smart Distribution
Distributor of technology
brands
Brands
Contact us to
have your brand featured here
Partners
Partners
Cooperation
SoftMaster LLC
Phone: +7 (800) 222-01-57
Sales Department: sales@softmaster.tech
Address: 125212, Moscow, Golovinskoe Highway 5, Building 1, 13th Floor, Room 119 (Office 13013)
Business Hours: Mon–Fri, 9:00–17:30
Taxpayer Identification Number: 3123079616
Tax Registration Reason Code: 774301001

Primary State Registration Number: 1023101658271